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Main Character Brand
Week 1: The new era of brand building
Welcome + housekeeping
Bringing personal branding into your biz
Connecting with your audience
Visibility vs nurturing
Weekly challenge: self-audit
Week 2: Becoming besties with your brand
Why you need to know your brand
Your brand impact
Your brand story
Brand speed date
Weekly challenge: know your brand
Week 3: Bringing YOU into your brand
The 'you' factor
The 3 personal branding pillars
Weekly challenge: who are you?
Week 4: Unpacking your ride-or-die audience
Who are your people?
Their movers & shakers
Weekly challenge: your brand BFFs
Week 5: Personal brand alchemy
Finding common ground
The 3 methods
Weekly challenge: your personal branding topics
Week 6: Building your new era brand
Business vs personal content
Choosing what you're known for
Connection building through content
Weekly challenge: how you'll create connection
Week 7: Your main character map
Visibility content
Nurturing content
Creating your main character map
Weekly challenge: plan your track
Week 8: Your brand evolution
The 'showing up' mindset
Changing your topics and messaging
Weekly challenge: your mindset + evolution
Integration calls
Call #1
Call #2
Call #3
Weekly challenge: self-audit
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